SEO for Denver Lawyers: A Step-by-Step Guide

Hi, I’m Keith Sundstrom, the Top TEN Percent Marketing founder. We help Denver lawyers attract more clients through SEO, GMB, and marketing services.

In this blog post, I will explain what SEO is, how it can help Denver lawyers attract more clients, and how to implement SEO for Denver lawyers.

What is SEO?

SEO stands for search engine optimization. It’s the process of improving the visibility of a website in search engine results pages (SERPs).

When someone searches for a keyword or phrase on Google, the search engine will return a list of websites relevant to the search query. The higher a website ranks in the SERPs, the more likely it will be seen by potential clients.

How can SEO help Denver lawyers attract more clients?

SEO can help Denver lawyers attract more clients in several ways:

  • It can improve the visibility of your website in search results, which means that more potential clients will see your website when they search for legal services.
  • It can help you attract more qualified leads. When people search for legal services, they are often looking for a specific type of lawyer or lawyer specializing in a particular area of law. SEO can help you ensure that your website is seen by people looking for the legal services you offer.
  • It can help you build trust and credibility with potential clients. When people see that your website ranks high in search results, they are more likely to trust you and your services.

What are the most critical SEO factors for Denver lawyers?

Many factors can affect a website’s SEO, but some of the most critical factors for Denver lawyers include:

  • Keyword research involves identifying the keywords and phrases people are likely to use when searching for legal services in Denver.
  • Content optimization: This involves writing content that is relevant to your target keywords and optimized for search engines.
  • Backlinks: Backlinks are links from other websites to your website. They are a signal to Google that your website is authoritative and relevant.
  • Technical SEO: Making sure your website is correctly optimized for search engines. This includes factors such as website speed, mobile-friendliness, and security.

How to implement SEO for Denver lawyers

You can do several things to implement SEO for your Denver law firm. Here are a few tips:

  • Create a content strategy: This should include a plan for creating content that is relevant to your target keywords and optimized for search engines.
  • Optimize your website for keywords: This includes using keywords in your website’s title tag, meta descriptions, and content.
  • Build backlinks: This can be done by guest blogging, participating in online forums, and submitting your website to directories.
  • Fix any technical SEO issues: This can be done using a website crawler or hiring an SEO expert.

How to track and measure the results of SEO for Denver lawyers

You can use several tools to track and measure the results of your SEO efforts. Some of these tools include:

  • Google Analytics: This tool can track traffic to your website, including the number of visitors, the pages they visit, and the keywords they use.
  • Google Search Console: This tool can track your website’s performance in Google search results.
  • Ahrefs: This tool can track your website’s backlinks.


SEO is a complex and ever-changing field, but it is essential for Denver lawyers who want to attract more clients. Following the tips in this blog post can improve your website’s SEO and attract more qualified leads.

If you want to learn more about SEO for Denver lawyers, please contact me at I would happily discuss your needs and create a custom SEO plan for your law firm.Top TEN Percent Marketing provides luxury internet marketing services in Denver. Specializing in SEO Denver, GMB optimization Colorado, along with expert local marketing strategies to help get your business ahead.

Scroll to Top