Search engine optimization (SEO) is improving the visibility and ranking of a website in search engine results pages (SERPs). For businesses in Denver, local SEO is essential for getting found by potential customers who are searching for businesses like yours.
Here are some tips on how to improve your Denver business’s local SEO:
- Claim and optimize your Google My Business (GMB) listing. GMB is a free listing that businesses can create to appear in Google Maps and search results. Complete your listing in full, including your business name, address, phone number, website, and hours of operation. You can also add photos, videos, and reviews to your listing.
- Use relevant keywords throughout your website content. When people search for businesses like yours, they will likely use keywords related to your industry, products, or services. Use these keywords throughout your website, including title tags, meta descriptions, and blog posts.
- Get backlinks from other websites. Backlinks are links from other websites to your website. They signal to search engines that your website is authoritative and trustworthy. You can get backlinks by guest blogging, participating in social media, and submitting your website to directories.
- Optimize your website for mobile devices. More and more people are using their mobile devices to search for businesses. Make sure that your website is optimized for mobile devices so that people can easily find and interact with your website on their phones and tablets.
- Keep your website up to date. Google loves fresh content, so you’re updating your website regularly with new blog posts, articles, and other content. This will help to keep your website relevant and engaging for search engines.
- Use a good SEO tool. Several good SEO tools are available that can help you improve your local SEO. These tools can help you find keywords, track your progress, and identify areas where you can improve your SEO.
By following these tips, you can improve your Denver business’s local SEO and get more traffic to your website from potential customers.
Here are some additional tips that are specific to Denver:
- Use local keywords. When choosing keywords for your website, use local keywords that people are likely to search for when looking for businesses like yours in Denver. For example, instead of “restaurant,” you could use the keyword “Denver restaurants.”
- Get listed in local directories. Getting listed in local directories is a great way to improve your local SEO. You can get listed in several local directories, such as Yelp, Google My Business, and Yellow Pages.
- Attend local events. Attending local events is a great way to get your business’s name out there and connect with potential customers. When you attend events, be sure to have business cards and flyers available so people can learn more about your business.
- Partner with other businesses. Partnering with other companies is a great way to cross-promote your business and get more exposure. For example, you could partner with a local restaurant to offer a special prix fixe menu or a local hotel to provide a discounted room rate to guests who visit your business.
Top TEN Percent Marketing provides luxury internet marketing services in Denver. Specializing in SEO Denver, GMB optimization Colorado, along with expert local marketing strategies to help get your business ahead.